Poker is a simple game

You raise your button regardless of your cards (raising creates pressure).
until you have a reason not to.

You don’t fold top pair (because no one ever has anything).
until you have a reason to.

You bluff a lot (because if you don’t bluff they never fold).
until you have a reason not to.

You value bet relentlessly (because if you think you have the best hand, you usually do).
until you have a reason not to.

You run your opponent over at every opportunity.
Because they take it personally....